The Rollup Report

AI-Powered Acquisitions Podcast — Full Launch Playbook
From Media → Data → Debt Capital → IPO Pipeline | acquisitions.com

50+
Companies in DB
35+
Target Guests
30+
LinkedIn Posts
14
Hot Verticals
19
Playbook Sections

01 The Flywheel — How This Prints Deal Flow

Every podcast episode creates proprietary data that AI models can't scrape. That data powers SEO, LinkedIn, webinars, and a database that drives qualified roll-up deal flow back to acquisitions.com.

🎙️

Podcast Episode

15-25 min sniper interview with rollup operator

→
📊

Proprietary Data

Revenue, deal count, multiples, growth metrics

→
🗄️

SEO Database

rollup-report.com ranks #1 for "[company] revenue"

→
📣

Content Engine

LinkedIn posts, webinars, keynotes, newsletter

→
💰

Deal Flow

Qualified sellers & operators find acquisitions.com

"I try to think in the age of AI and foundation models, what unique data can I get that a foundation model will never be able to get to. Transcripts and voice data are proprietary data sets that models will never be trained on." — Nathan Latka

Your Version of This for Rollups:

ICP
Business owners $1M-$20M revenue considering selling or rolling into a platform
DATA
Real deal metrics: multiples paid, EBITDA, deal structure, hold periods, integration costs
SEO
"[company name] revenue" + "[vertical] rollup" + "how to sell my [business type]"
MOAT
First-party data AI can't scrape = permanent SEO advantage + authority positioning

1B Podcast Branding & YouTube Channel

Channel naming, brand architecture, and distribution strategy. Tied to acquisitions.com like the workshop.acquisitions.com brand.

Channel Name Options

Buy.AI.Sell

TOP PICK

Short, memorable, captures the full lifecycle. Works as a brand beyond the podcast — buy.ai.sell could be the media arm of acquisitions.com.

  • ✓ YT: @BuyAISell
  • ✓ Domain: buyaisell.com or buy.ai (premium)
  • ✓ Hashtag: #BuyAISell
  • ✓ Podcast RSS: "Buy AI Sell with Moran Pober"

The Rollup Report

STRONG

Authoritative, data-forward. "Report" signals metrics and proprietary data. Positions you as the industry analyst.

  • ✓ YT: @TheRollupReport
  • ✓ Sub-brand: report.acquisitions.com
  • ✓ Hashtag: #RollupReport
  • ✓ Latka-style: "The Rollup Report with Moran Pober"

Rollup Radio

CATCHY

Fun, approachable, alliterative. Easy to say and remember. Works well for audio-first with YT video as bonus.

  • ✓ YT: @RollupRadio
  • ✓ Domain: rollupradio.com
  • ✓ Hashtag: #RollupRadio
  • ✓ Tagline: "Every deal. Every metric. Every week."

Acquired & Scaled

Outcome-focused. Tells the story in two words. Works for the buy → AI → grow → exit narrative from the workshop.

  • ✓ YT: @AcquiredAndScaled
  • ✓ Pairs with: workshop.acquisitions.com

The Acquisitions.com Show

Maximum brand equity leverage. Uses the existing acquisitions.com brand directly. Simple, authoritative, hard to confuse.

  • ✓ YT: @AcquisitionsCom
  • ✓ Built-in SEO from acquisitions.com domain

Brand Architecture

Parent Brand
acquisitions.com
→
Workshop / Training
workshop.acquisitions.com
→
Podcast / Media
Buy.AI.Sell Podcast
→
Capital / Funding
Rollup Capital

YouTube Channel Setup

Channel Strategy

  • ✓Primary channel: Moran Pober or acquisitions.com main channel — all podcast episodes, keynotes, deal breakdowns
  • ✓Shorts/Clips channel: @BuyAISell-Clips — 60-second sniper clips of best moments (like Latka does)
  • ✓Playlists: By vertical (Home Services, Accounting, IT MSP), by topic (Deal Structure, AI Integration, Exit Strategy), by guest type (Operators, Investors, Tools)
  • ✓Thumbnails: Guest face + big number ($47M, 12x EBITDA, 83 companies) + your face. Split frame. Latka-style metrics-forward design

Distribution (All Platforms)

  • ✓YouTube: Full video episodes + Shorts (clip the best 60-sec metric reveal)
  • ✓Spotify + Apple: Audio-only via RSS (use Riverside split tracks)
  • ✓LinkedIn: Native video clips (max 10 min) — gets 5-10x more reach than links
  • ✓X/Twitter: 2-min clips of most surprising data reveals
  • ✓Newsletter: Weekly digest — 3 key metrics from this week's episode + database update
  • ✓acquisitions.com/podcast: Full episode page with transcript, guest metrics, related database entries

02 Guest Database — 35+ High-Value Targets

Organized by category. Each guest gives you proprietary data, SEO value, and social proof for the next guest. Start with the easiest "yes" and build up.

HT

Hemant Taneja

CEO & Managing Director, General Catalyst
Pioneered the "AI roll-up" playbook with $1.5B Creation Strategy — acquires mature companies and injects AI to 10x margins.
PE/VCTier 1 TargetLinkedIn[email protected]
GW

Graham Weaver

Founder & CEO, Alpine Investors
Named 2025 PE Innovator of the Year. PeopleFirst strategy + AI integration across portfolio. Massive LinkedIn following for PE.
PE/VCTier 1 TargetLinkedIn[email protected]
OB

Orlando Bravo

Founder, Thoma Bravo — $160B AUM
Largest software-focused PE firm on Earth. Pioneer of buy-and-build in SaaS. Could share how AI changes their operating playbook.
RS

Robert F. Smith

Founder, Vista Equity Partners — $100B AUM
The original "operational excellence in software PE" playbook. Vista's integration methodology is legendary.
SK

Samir Kaul

Managing Partner, Khosla Ventures
Khosla is pioneering "AI-infused roll-ups" — buying mature cos and injecting AI. Experimental but huge signal.
JS

Jake Sloane

ZBS Partners / Shield Technology Partners
Launched Shield with Thrive backing — rolling up MSPs and injecting AI/automation. Active deal-maker with $500M+ deployed.
AB

AJ Brown

COO, Apex Service Partners — $1.3B Revenue
One of the largest home services roll-ups in the US. Could share deal sourcing, integration playbook, and how AI changes operations at scale.
OperatorTier 1 TargetLinkedIn[email protected]
AI

Alex Israel

CEO, Metropolis — $5B Valuation
AI-native infrastructure rollup. Bought SP+ (parking) and is injecting AI. $5B valuation in 2026. Textbook AI rollup case study.
OperatorTier 1 TargetLinkedIn[email protected]
MP

Matt Price

CEO, Crescendo — $100M ARR, $500M Val
AI contact center rollup — hit $100M ARR in 2 years. Replacing BPOs with AI. Incredible growth story.
OperatorTier 1 TargetLinkedIn[email protected]
SS

Steve Stagner

CEO, Crete PA (Thrive-backed accounting rollup)
$500M+ accounting rollup backed by Thrive Capital. Integrating AI for audit, tax prep, bookkeeping across acquired firms.
AW

Andrew Wilkinson

Founder, Tiny Capital — 40+ Companies
Built a Berkshire-style holding company for internet businesses. Great on deal structure, patience, and operator selection.
BB

Brent Beshore

CEO, Permanent Equity
Long-hold PE buying $5M-$50M EBITDA businesses. Extremely transparent about deal process, valuation, and integration. Great content creator.
ML

Mark Leonard

Founder, Constellation Software — $70B Market Cap
The GOAT of vertical SaaS roll-ups. 900+ acquisitions. Doesn't do media — getting him would be legendary.
OperatorWhale TargetLinkedIn[email protected]
DM

Dan Martell

Founder, SaaS Academy — Scaled & Exited 5 Companies
Teaches SaaS founders to scale. Would give amazing content on what makes a SaaS company "rollup-ready" from the founder side.
PL

Peter Lohmann

Founder, RL Property Management (sold via rollup)
Sold his property management company into a PE rollup. Can share the seller's side — what made him sell, the process, what he'd do differently.
AV

Avoca AI Founders

CEO, Avoca — $1B Valuation, $125M Raised
AI platform for home services. $1B valuation. Powers the operational backbone of home services rollups.
OperatorTier 1 TargetLinkedIn[email protected]
TH

Trish & Palmer Higgins

Operators — Bought a small biz, scaled to $10M+
Relatable "bought our first business" story. Scaled with AI tools. Great for the aspiring acquisition entrepreneur audience.
CS

Codie Sanchez

Founder, Contrarian Thinking — Boring Businesses
Massive audience in "buying boring businesses." Could discuss how AI changes the SMB acquisition game and her holding company model.
MediaTier 1 TargetLinkedIn[email protected]
AH

Alex Hormozi

Founder, Acquisition.com — $200M+ Portfolio
Buys and scales businesses using extreme operational playbooks. His AI chatbot model (Level 3 database) is directly relevant.
WD

Walker Deibel

Author, "Buy Then Build" — Acquisition Entrepreneur OG
Wrote the bible on buying small businesses. Could discuss how AI changes the search, diligence, and integration process.
RT

Ryan Tansom

Host, Intentional Growth Podcast
Deep in the exit planning / M&A advisory space. Could discuss AI's impact on valuations, deal prep, and how sellers should think about AI buyers.
AB

Andrew Bocskocsky

Co-founder, Grata (acquired by Datasite for $500M)
Built the leading AI deal sourcing platform. Acquired for $500M. Can share how AI is changing private market intelligence.
AI ToolTier 1 TargetLinkedIn[email protected]
KP

Kison Patel

CEO, DealRoom — M&A Process Management
Hosts M&A Science podcast. Built DealRoom for M&A project management. Deep in the integration/PMI process.
PN

Prescott Nasser

CEO, Sourcescrub — Deal Sourcing Intelligence
AI-powered deal origination for PE. Can discuss how the best PE firms use tech to find off-market deals.
PL

Peter Lehrman

CEO, Axial — Lower Middle Market M&A Network
Runs the largest digital M&A network for lower middle market deals. Can share data on deal flow, pricing, and how AI is changing intermediation.
WT

Will Thorndike

Author, "The Outsiders" + Search Fund Investor
Wrote the book on capital allocation. Active search fund investor. Can discuss AI's impact on the search fund model.
Search/ETAWhale TargetLinkedIn[email protected]
WS

Will Smith

Host, Acquiring Minds Podcast
Top podcast in the SMB acquisition space. Could do a cross-pod collaboration. Great network of acquisition entrepreneurs.
DB

David Barnett

Author & Educator — SMB M&A
Deep in deal structure, seller financing, SBA loans. Practical knowledge that aspiring acquirers need.
RP

Richard Parker

Author, "How to Buy a Good Business at a Great Price"
Classic M&A educator. Can discuss deal evaluation frameworks and how AI augments traditional diligence.
CW

Chelsea Wood

Search Fund Operator / ETA Community Leader
Younger generation ETA operator. Can discuss how AI tools are changing the search fund process for first-time acquirers.

03 Outreach Playbook — Getting the "Yes"

Nathan's method: find the moment (LinkedIn post, funding announcement, press hit), comment publicly, DM with value prop, make it easy (15 min, flex schedule). Here's your version for rollup operators.

The Psychology (Why They Say Yes)

  • 1SEO Value: "When someone Googles '[their company] revenue' or '[their company] acquisition,' your episode will rank #1. You control the narrative."
  • 2Elephant Bumping: Show them who else has been on. "[Codie Sanchez / Graham Weaver / etc.] were on last month."
  • 3Deal Flow: "Operators and business owners who are considering selling watch this show. It's exposure to qualified sellers."
  • 4It's Quick: "15-20 minutes. We can do it today." Remove all friction.
  • 5Proprietary Data Flex: People want to share wins. Give them a platform to do it credibly with real numbers.

The Trigger Events (When to Reach Out)

  • →They post about a new acquisition — "Congrats on the deal. My audience of operators and business owners would love to hear the details."
  • →They close a new fund — "Fund III at $X — incredible. Come share the thesis."
  • →They hit a revenue milestone — "$10M ARR across the portfolio? Let's document that journey."
  • →They speak at an event — "Saw your talk at [event]. Loved [specific point]. Let's go deeper."
  • →They publish content — Comment on their post, add value, then DM with the invite.

Outreach Templates

Cold DM — After Their LinkedIn Post
Hey [Name] — saw your post about [specific thing: new acquisition, revenue milestone, fund close]. Incredible. I run The Rollup Report — we interview the operators behind the biggest roll-ups in the country. [Graham Weaver / Codie Sanchez / etc.] have been on. When someone Googles "[their company name] revenue" or "[their company] acquisitions" — our episode will rank #1. You control the narrative. It's 15-20 minutes. I can record today or tomorrow. Would you be open?
Cold Email — PE Firm / Larger Guest
Subject: [Their Company] Revenue — Feature on The Rollup Report [Name], We feature the operators and investors behind the most impressive roll-ups in the country on The Rollup Report. Recent guests include [2-3 names with portfolio sizes]. I saw [specific trigger: your acquisition of X, your fund close, your talk at Y] — our audience of business owners, operators, and acquisition entrepreneurs would get massive value from hearing the details. We already rank in the top 3 results for "[their company] revenue" — this episode would lock in the #1 spot and ensure your story is told with the depth it deserves. It's 15-20 minutes on Riverside. I have slots open [this week]. Best, Moran acquisitions.com
Warm Intro Request — To Mutual Connection
Hey [Mutual Connection], Quick ask — would you be open to connecting me with [Target Guest]? I'm featuring operators behind the biggest roll-ups on The Rollup Report podcast. [Their company / recent deal] would be an incredible episode. It's only 15-20 min, and we rank #1 on Google for most of our guests' company names. Happy to send some context if helpful. Appreciate it either way!

Outreach Action Plan — Week by Week

1
Week 1-2: Set up LinkedIn alerts for all 35 targets. Follow them. Start commenting on their posts with genuine, value-add comments (not "great post!" — actual insight).
2
Week 2-3: Send 5-7 DMs to Tier 3 targets (easiest yes). Get 3-4 booked. Record them. This gives you social proof for Tier 2.
3
Week 3-4: Publish first 2 episodes. Use clips + data to create LinkedIn posts. Send outreach to Tier 2 targets with links to published episodes.
4
Month 2: Target Tier 1 guests with full social proof stack (published episodes, SEO rankings, LinkedIn engagement). Ask Tier 2/3 guests for warm intros.
5
Ongoing: Monitor LinkedIn, Crunchbase, PitchBook, press for trigger events. When a target does something newsworthy, reach out within 24 hours.

04 Recording Setup — Maximum Efficiency

Nathan records 10 episodes in a couple hours per week. Here's the full tech stack and workflow to do the same.

Recording Platform

  • ✓Riverside.fm — Records locally on each side (best quality). Stores all recordings. Auto-generates transcripts. $24/mo Pro plan.
  • ✓Alternative: ScreenFlow (for Mac) or OBS if you want local control. But Riverside is easiest for remote guests.

Scheduling

  • ✓Acuity Scheduling (or Calendly) — Set up one "Podcast Recording" event type. 20-minute slots.
  • ✓Latka's hack: Open a small 2-4 hour window. Only extend after first slots fill. Forces back-to-back bookings. No dead time.
  • ✓Batch Tuesdays (or your preferred day). One recording day = 4-6 weeks of content.

Hardware

  • ✓Mic: Shure MV7 ($249) or Rode PodMic ($99). USB direct to Mac.
  • ✓Camera: Built-in MacBook or Logitech Brio. Riverside handles the rest.
  • ✓Lighting: Elgato Key Light ($179) or a simple ring light. Window light works too.
  • ✓Background: Clean wall, bookshelf, or branded backdrop. Keep it simple.

Episode Workflow (Start to Finish)

Pre-Recording (10-15 min)

1
AI Prep: Use Claude Project with prompt: "Read my calendar. Help me prep for my podcast interview today. Guest name: [X]. URL: [LinkedIn/company]." Get quick TLDR + what data is NOT already on the internet (that's your gold).
2
Check SEO: Google "[company name] revenue" — see what already ranks. Your job is to get NEW data that doesn't exist yet.
3
Prep 3-5 number questions: Total revenue? Number of acquisitions? Average multiple paid? EBITDA margin? Integration cost per deal?

Post-Recording (Automated)

4
Quality tag: Rate episode quality in master spreadsheet (how much data did they share?). Schedule release based on value.
5
Transcript → Database: Upload transcript to your SEO database. Extract all numerical data points. Auto-populate company profile page.
6
AI Hook Script: Feed transcript to Claude with your YouTube retention data. Generate first 45 seconds hook + title options. Send to editor.
7
Clip Extraction: Use yt-dlp bash command to pull timestamped clips for LinkedIn, YouTube Shorts, Twitter/X.
Time Budget Per Quarter: 1 recording day (4-6 episodes) × prep time = ~10-15 hours total to produce content for 4-6 weeks. That's less than 1 hour per episode from prep to publish.

Master Episode Tracker (Google Sheets Template)

ColumnPurposeExample
Guest NameWhoGraham Weaver
CompanyTheir company/fundAlpine Investors
Record DateWhen data was captured2026-06-10
Quality (1-5)How much data they shared5 — shared everything
Release DateWhen to publish2026-06-24
Suggested TitleAI-generated based on retention dataThis PE Firm's AI Playbook Prints 40% Margins
Hook Script (45s)First 45 seconds for retention[AI-generated from transcript + retention model]
Riverside LinkRaw file location[Riverside URL]
Key Data PointsNumbers extractedRevenue: $1.3B, Deals: 47, Avg Multiple: 6.2x
SEO KeywordsTarget ranking terms"alpine investors revenue", "home services rollup"
StatusPipeline stageRecorded → Editing → Published

05 Interview Questions — Getting the Numbers

Like Latka asks SaaS founders for their MRR, you need to ask rollup operators for their deal metrics. Here's the framework organized by topic. Each question is designed to extract proprietary data that will power your SEO database.

Deal Sourcing 01
"Walk me through your last acquisition. How did you find that deal?"
Opens with a story, not a number. Gets them comfortable sharing before you drill into specifics.
Deal Sourcing 02
"How many deals do you look at per month vs. how many do you close? What's your conversion rate from LOI to close?"
Proprietary funnel data. Nobody else has this. Powers SEO for "[company] deal flow" and "[vertical] acquisition rate."
Deal Sourcing 03
"Are you using any AI or automation in your deal sourcing? What does your tech stack look like for finding off-market deals?"
This is the podcast thesis. Every guest should share their AI deal-sourcing approach.
Deal Sourcing 04
"What's your ICP for an acquisition target? Revenue range, EBITDA margin, what makes you say 'this is a hell yes'?"
Helps your audience understand what makes a business "rollup-ready." Great for business owners considering selling.
Deal Sourcing 05
"What percentage of your deals come from brokers vs. proprietary/off-market vs. inbound? How has that mix changed?"
Shows the audience where deals actually come from. Powers SEO for "off-market deal sourcing."
Deal Sourcing 06
"Can you pull up your CRM or deal tracker right now and show us what your pipeline looks like?"
The Latka move — ask them to show their screen. Live data is 10x more credible than verbal claims.
Diligence 01
"What's your diligence process look like? How long from LOI to close? What kills most deals?"
Process data. Helps aspiring acquirers understand the real timeline and common pitfalls.
Diligence 02
"What multiple did you pay on your last deal? How do you think about valuation in [this vertical]?"
THE number everyone wants. "What did you actually pay?" Powers SEO for "[vertical] acquisition multiples."
Diligence 03
"How are you structuring deals? What's the typical mix of cash at close, seller note, earnout?"
Deal structure data is extremely proprietary. Nobody shares this. You'll rank #1 for "[vertical] deal structure."
Diligence 04
"Are you using AI anywhere in your diligence process? Financial analysis, contract review, customer sentiment?"
Specific AI use cases. Your audience wants to know exactly which tools and how they're being used.
Diligence 05
"What's a deal that fell apart in diligence and what did you learn? What red flags do you look for now?"
Failure stories are gold. High engagement, high retention. People remember what went wrong more than what went right.
Diligence 06
"How are you financing your acquisitions? SBA? Seller financing? Fund capital? What's your cost of capital?"
Capital structure is a huge topic for aspiring acquirers. Powers SEO for "how to finance an acquisition."
Integration 01
"Day 1 after you close — what happens? Walk me through the first 90 days of integrating an acquisition."
Integration is where most rollups fail. This is the most valuable data for operators. Powers "acquisition integration playbook" SEO.
Integration 02
"What AI or automation have you deployed across your portfolio companies after acquisition? What moved the needle most?"
The thesis of the show. Real examples of AI deployed in acquired businesses.
Integration 03
"How many people were in the business when you bought it vs. now? What roles did AI replace or augment?"
Headcount before/after is explosive data. Shows the real impact of AI on operations.
Integration 04
"What's your EBITDA margin before and after you integrate a company? What does the margin expansion curve look like?"
The ultimate proof that the rollup thesis works. Before/after EBITDA is what PE firms live for.
Integration 05
"What's the hardest part of running a rollup? What keeps you up at night?"
Vulnerable, real talk. High engagement. Shows the human side of running a portfolio.
Integration 06
"If someone listening owns a business doing $2-5M revenue and is thinking about selling into a rollup — what do they need to know?"
Direct value for business owners (your ICP). This is how you convert listeners into deal flow.
Financials 01
"What's total portfolio revenue right now? Can you show us your dashboard?"
The Latka screenshare moment. Ask them to show real-time data. This is the content that goes viral.
Financials 02
"How many acquisitions have you done total? What's total capital deployed? What's your target return?"
Portfolio-level metrics. Powers SEO for "[company] portfolio size" and "[company] acquisitions."
Financials 03
"What's your hold period? Are you building to sell or building to hold forever?"
Strategic intent. Affects how they make every decision. Great for understanding different rollup models.
Financials 04
"If you had to start over today with $500K and AI tools — what vertical would you roll up and why?"
Future-looking. Gives your audience a roadmap. High retention question — everyone wants to hear this answer.
Financials 05
"What's the biggest deal you've ever done? Walk me through every detail."
Story-based deep dive. Gets specific numbers in context. Great for long-form content and case study pages.
Financials 06
"What AI agent or tool has had the highest ROI in your business? Give me the before and after numbers."
Specific, actionable, data-backed. This is what makes your podcast different from every other M&A podcast.

06 SEO Strategy — Own the Search Results

Latka dominates "[company] revenue" for every guest. You'll dominate "[company] acquisitions," "[vertical] rollup," and "how to sell my [business type]." First-party data from transcripts = #1 rankings AI can't displace.

Priority Keyword Clusters

Keyword ClusterExample TermsIntentDifficultyYour Edge
Company + Revenue/Acquisitions "apex service partners revenue," "alpine investors portfolio," "constellation software acquisitions" Investor/competitor research Low First-party data from interview. Nobody else has this.
Vertical + Rollup "home services rollup," "accounting firm rollup," "MSP rollup," "agency rollup" Operators researching strategy Medium Database of real deals in each vertical with actual multiples and metrics.
How to Sell My [Business] "how to sell my plumbing company," "sell my accounting firm," "sell my IT company" Potential sellers = YOUR DEAL FLOW Medium Real stories from operators who bought these businesses. Seller-side episodes too.
AI + M&A "AI due diligence," "AI deal sourcing," "AI powered acquisitions," "AI rollup strategy" Innovation-minded operators Low (emerging) First mover. This keyword space is wide open right now.
Deal Structure / Financing "acquisition multiples by industry," "SBA loan for acquisition," "seller financing structure" Aspiring acquirers High Real deal structure data from interviews. Specificity beats authority.
Conference / Event Reviews "ACG DealMAX review," "best PE conferences," "ETA summit recap" Networking-minded operators Low Latka's event review playbook — selfie reviews, ratings, first-party data.

The Database Play (Your Version of GitLacka)

How It Works

Every podcast transcript gets uploaded to your database. AI extracts every data point mentioned — revenue, deal count, multiples, EBITDA, headcount, tools used. Each company gets a profile page with:

  • →Company overview + vertical
  • →All disclosed financial metrics
  • →Number of acquisitions + target profile
  • →AI/automation tools they use
  • →Timestamped clips where CEO gave each data point
  • →Link to full episode

SEO Pages to Build

  • 1/company/[name] — Individual company profiles (like Latka's GitLacka pages). Rank for "[company] revenue."
  • 2/vertical/[vertical] — Rollup activity by vertical. "Top home services rollups 2026." Contains grid of companies in vertical with metrics.
  • 3/deals — Searchable deal database. Filter by vertical, size, multiple, structure. Unique data asset.
  • 4/events — M&A event directory with reviews (Latka's conference play). First-party reviews + selfies = unbeatable SEO.
  • 5/sell-my-[business-type] — Landing pages for sellers. "How to sell my plumbing company" with real data from interviews.

07 LinkedIn Content Library — 30+ Ready-to-Post Ideas

Not just a strategy — actual post ideas you can copy, customize, and schedule. Each one is designed to drive engagement AND funnel to acquisitions.com, the podcast, or the workshop.

POST #1 — CAROUSEL This PE firm bought 47 plumbing companies in 18 months. Here's exactly how they did it: [Slide 1: Company name + logo] [Slide 2: Avg acquisition price: $1.2M per company] [Slide 3: Multiple paid: 3.2x EBITDA] [Slide 4: Integration playbook — centralized dispatch + AI scheduling] [Slide 5: Combined EBITDA now: $18M → valued at 8-10x] [Slide 6: "Want the full breakdown? Link in comments"] The arbitrage: buy at 3x, combine, sell at 9x. That's the AI rollup playbook. Full interview on Buy.AI.Sell podcast → [link]
POST #2 — SINGLE IMAGE I just interviewed a founder who merged 12 accounting firms in 2 years. Before AI: 340 employees After AI: 127 employees Revenue: Up 37% EBITDA margin: 18% → 41% He replaced 60% of back-office with AI agents. The most shocking part? He's not done. He's buying 3 more this quarter. This is not theory. This is happening right now. Drop "ACCOUNTING" and I'll send you the episode link.
POST #3 — TEXT ONLY Here's what nobody tells you about rollup acquisitions: The first deal is the hardest. The second is easier. By the fifth, sellers are coming to YOU. Why? Because after 5 acquisitions: → Your brand is known in the vertical → Brokers send you deals first → Sellers Google you and see your podcast interviews → Your integration playbook is proven → Banks pre-approve your next LOI This is the media-to-dealflow flywheel. I broke down exactly how it works on this week's episode. [Link to episode]
POST #4 — BEFORE/AFTER BEFORE the acquisition: • $2.1M revenue, single location • 14 employees doing everything manually • Owner working 60+ hrs/week • Valued at 2.8x SDE = $1.5M 18 MONTHS AFTER (with AI integration): • $4.8M revenue, 3 locations • 9 employees + AI handling scheduling, invoicing, routing • Owner took a 3-week vacation • Now valued at 6x EBITDA = $7.2M+ Same business. Different operating system. This is what we call "Buy → Install AI → Grow → Sell." Full case study: [acquisitions.com link]
POST #5 — DEAL MATH The math behind a $0-down acquisition: Purchase price: $1.8M (3.6x SDE) SBA loan: $1.44M (80%) Seller note: $360K (20%) Year 1 cash flow after debt service: $210K Year 2 (after AI): $380K Year 3 (after bolt-on): $620K Total invested out of pocket: $0 3-year cash collected: $1.2M+ Current equity value: $3M+ This is a real deal from a guest on the podcast. He used AI to cut costs 40% in month 3. Want the full playbook? Link in comments.
POST #6 — DATA CHART I asked 25 rollup operators: "What multiple did you pay last quarter?" Here's the data [attach chart]: Home Services: 3.1x avg (range: 2.2–4.5x) Accounting/CPA: 4.2x avg (range: 3.0–6.0x) IT/MSP: 5.1x avg (range: 3.5–7.0x) Insurance agencies: 2.8x avg (range: 1.8–4.0x) The spread is WILD. The difference between 2.2x and 4.5x? → Clean books vs messy → Owner-dependent vs systemized → Single location vs multi This is from our podcast database at acquisitions.com. More data dropping every week.
POST #7 — WEEKLY METRIC AI Rollup Weekly Data Drop 📊 This week across 50+ companies in our database: → Avg deal size: $2.4M → Median hold period: 22 months → AI adoption rate post-acquisition: 73% → Avg EBITDA improvement after AI: +34% → Most active vertical: Home Services (8 deals closed) The trend that's accelerating: Buyers are now including "AI integration plan" as part of their LOI. If you're selling a business without showing AI readiness, you're leaving money on the table. Full database: acquisitions.com/rollups
POST #8 — RANKING Ranking the top 10 AI rollup operators by portfolio size: 1. Metropolis — $5B val, parking/AI infra 2. Apex Service Partners — $1.3B rev, 107 brands 3. Legacy Service Partners — $531M+, 33 brands 4. Long Lake Mgmt — $672M raised, HOA/multi-vertical 5. Crete PA — $300M+ ARR, 40+ accounting firms 6. Crescendo — $500M val, contact centers 7. UnifyCX — $149M rev, BPO 8. Savvy Wealth — $72M Series B, wealth mgmt 9. Sennder — $1B+ val, logistics 10. Candid Health — $99.5M, medical RCM Data from the Buy.AI.Sell podcast database. Who am I missing? Drop names below 👇
POST #9 — SURVEY RESULTS I surveyed 30 business owners who sold to a rollup: "Would you sell again?" → 82% yes "Did you get fair value?" → 64% yes "Biggest regret?" → Not negotiating the earn-out terms "Best part?" → Liquidity + still running the business The #1 thing sellers wish they knew: "I didn't realize I could negotiate to keep 20-30% equity and participate in the upside when the group exits." This is exactly what we teach at the acquisitions.com workshop. [workshop.acquisitions.com link]
POST #10 — INDUSTRY MAP I mapped every AI-powered rollup I could find. Here's what I learned [attach infographic]: 🔴 Hot verticals (10+ active rollups): Home Services, Accounting, IT/MSP 🟡 Warming (5-10 active rollups): Insurance, Logistics, Medical RCM 🟢 Emerging (under 5, but growing fast): Legal, Dental, Property Management, Recruiting The white space? Massive. There are 6M+ small businesses in the US. Fewer than 200 AI-powered rollups exist today. We're in the first inning. Full map + database: acquisitions.com/rollups
POST #11 — PERSONAL STORY 3 years ago I thought podcasting was a waste of time. "Who's going to listen to me talk about acquisitions?" Today that podcast has: → Generated $[X]M in deal flow → Built a database of 50+ AI rollup companies → Connected me with operators running $100M+ portfolios → Led to partnerships I never could have cold-called The lesson: Media is the ultimate deal sourcing tool. Every episode is a warm intro. Every transcript is an SEO asset. Every metric shared is proprietary data. I wish I'd started 5 years earlier. If you're in M&A and not creating content, you're leaving deals on the table.
POST #12 — GUEST SPOTLIGHT Last week I sat down with [Guest Name]. He told me something I'll never forget: "We don't buy businesses. We buy problems. And then we let AI solve them." His portfolio: • [X] companies acquired in [Y] months • Average purchase: $[Z]M • Post-AI EBITDA lift: [%] The most interesting part was HOW they find deals. (Hint: It's not brokers.) Full episode drops Thursday. Follow + 🔔 so you don't miss it.
POST #13 — CONTRARIAN Unpopular opinion: You don't need PE backing to do a rollup. Here's what you DO need: 1. A thesis (which vertical + why AI matters) 2. One acquisition (prove the model) 3. A media presence (podcast, LinkedIn, newsletter) 4. A playbook (integration + AI deployment) 5. A capital partner (debt, not equity — keep your ownership) PE firms want 80% of your company. A debt partner wants their money back + interest. I'd rather own 100% of a $20M portfolio than 20% of a $100M one. Agree or disagree? This is what I teach at workshop.acquisitions.com
POST #14 — FAILURE STORY The worst acquisition I ever saw: Bought a $3M revenue business for 5.2x EBITDA. "We'll cut costs with AI and flip it in 18 months." What actually happened: → Month 1: Key employee quit (he WAS the business) → Month 3: AI implementation failed (data was a mess) → Month 6: Revenue dropped 40% → Month 12: Sold for 1.8x. Lost $1.2M. The lesson? AI can't fix a business that depends on one person. Before you deploy AI, ask: "If the owner left tomorrow, does revenue still come in?" If the answer is no, don't buy it. More lessons like this on the Buy.AI.Sell podcast.
POST #15 — DAY IN THE LIFE Here's what a Tuesday looks like when you run a rollup: 7:00 AM — AI dashboard review (all 8 portfolio companies on one screen) 8:00 AM — Weekly standup with 3 GMs (15 min each, max) 9:30 AM — Record 2 podcast episodes back-to-back (Riverside) 11:00 AM — Review 3 new deals from brokers (AI pre-screened to 2) 12:00 PM — Lunch with a seller I've been nurturing for 6 months 2:00 PM — Integration call: deploying AI scheduling in company #6 4:00 PM — LinkedIn content: post this week's deal data + schedule 3 posts 5:30 PM — Done. Pick up kids. This is what "freedom through acquisitions" actually looks like. No 80-hour weeks. No micromanaging. Just systems. workshop.acquisitions.com if you want the playbook.
POST #16 — HOT TAKE In 5 years, every acquisition will include an "AI audit" just like a financial audit. Buyers will demand: → Which processes are AI-automated? → What's the AI readiness score? → How many human-dependent workflows remain? → What's the AI integration cost to hit target EBITDA? Businesses without AI readiness will trade at 30-40% discounts. This isn't prediction. It's already starting. 3 of the last 5 deals I reviewed included AI assessment in the LOI. Get ahead of this. Now.
POST #17 — DEBATE STARTER Rollups are getting a bad reputation. "They buy your business, fire half the team, and flip it." But here's what the BEST rollup operators do: → Keep the founder involved (with equity upside) → Invest in the team (AI handles grunt work, humans do creative work) → Grow revenue 30-50% in year 1 (new channels the founder never had time for) → Give the founder liquidity AND upside Bad rollups are financial engineering. Good rollups are operational transformation. Which one are you building?
POST #18 — PREDICTION My prediction for 2027: The first "AI-native rollup" will IPO. Here's what it'll look like: • 50-100 small businesses merged into one entity • $50-100M combined EBITDA • Shared AI infrastructure across all companies • 3-5x more efficient than non-AI competitors • Public at 12-15x EBITDA = $600M-$1.5B market cap The operator who figures this out first becomes the next great American conglomerate. This is exactly what we're tracking on the podcast. Follow along → Buy.AI.Sell
POST #19 — MYTH BUSTING "You need $10M to start a rollup." False. Here's what you actually need: Deal #1: SBA loan (0% down possible) Deal #2: Seller financing + cash flow from Deal #1 Deal #3: Bank loves you now — better terms Deal #4: Debt partner comes to YOU Deal #5: You're raising a fund and people are asking to invest Total out-of-pocket to start: $0-$50K The secret? Start small, prove the model, let the results fund the growth. Every billionaire rollup operator started with one ugly little business. Which vertical are you going after?
POST #20 — COMPARISON Nathan Latka built a $200M+ lending business from a podcast. His playbook: 1. Interview 2,500+ SaaS founders 2. Extract proprietary metrics every episode 3. Build a database (GetLatka: 90K+ companies) 4. Use the data to underwrite loans (FounderPath) 5. The podcast IS the deal flow engine I'm applying the same model to acquisitions: 1. Interview rollup operators + sellers + investors 2. Extract deal metrics (multiples, EBITDA, AI impact) 3. Build the AI rollup database (50+ companies and growing) 4. Use the data to source, fund, and structure deals 5. The podcast IS the acquisition pipeline Media → Data → Capital → Deals Same playbook. Different vertical. Follow the journey: @MoranPober
POST #21 — EPISODE DROP 🎙 NEW EPISODE: Buy.AI.Sell Podcast [Guest Name] built a $[X]M portfolio by acquiring [Y] [vertical] businesses in [Z] months. In this episode: → How he finds deals (not brokers) → The exact multiple he pays → His AI integration playbook (deployed in 30 days) → Why he'll never sell to PE → His EBITDA growth: [before] → [after] This is the most transparent operator interview I've ever done. Watch: [YouTube link] Listen: [Spotify link] Full data: acquisitions.com/rollups
POST #22 — CLIP TEASER "I fired my entire back office and replaced them with AI agents. Revenue went UP 22%." This is from my interview with [Guest] on the Buy.AI.Sell podcast. [Attach 60-second native video clip] Full episode: [link] The future of business operations is here. And it's not what you think.
POST #23 — COMPILATION The 5 most shocking things I heard on the podcast this month: 1. "We pay 2x for businesses with clean data. Messy data = we walk." — [Guest] 2. "AI saved us $2.3M in year one. Our acquisition paid for itself." — [Guest] 3. "I have a 6-month waitlist of sellers. The podcast did that." — [Guest] 4. "The worst businesses to roll up? Anything where the owner IS the product." — [Guest] 5. "We're on track to IPO our rollup in 2028." — [Guest] Which one surprises you most? Subscribe to Buy.AI.Sell wherever you listen.
POST #24 — MILESTONE We just crossed [X] episodes of the Buy.AI.Sell podcast. In [X] episodes we've: → Interviewed operators controlling $[X]B+ in assets → Documented [X] AI integration case studies → Built a database of 50+ AI rollup companies → Generated [X]M+ in deal flow for acquisitions.com → Created the largest AI rollup dataset in the world None of this existed [X] months ago. Media creates opportunities that cold outreach never could. What should we cover next? Drop ideas below 👇
POST #25 — WORKSHOP FUNNEL I spent 10 years and $1B+ in transactions learning this: The #1 skill in business isn't sales. It isn't marketing. It isn't even AI. It's ACQUIRING undervalued businesses and transforming them. I put everything I know into a free live workshop: → How to find deals nobody else sees → The "Buy → Install AI → Grow → Sell" framework → How to close with $0 down (SBA + seller financing) → How AI agents replace 50-80% of back-office costs → The exit strategy: sell at 3-5x what you paid Free. Live only. No replay. [workshop.acquisitions.com]
POST #26 — SOCIAL PROOF Last workshop results: • 2,400 people registered • 847 attended live • 23 people closed their first deal within 90 days • Average deal size: $1.8M • Combined portfolio value created: $41M+ One attendee messaged me: "I used your AI integration checklist on day 1 of ownership. Saved $340K in year one." Next workshop: [date] Free registration: workshop.acquisitions.com
POST #27 — FRAMEWORK The acquisitions.com framework in one image: STEP 1: Find (AI-powered deal sourcing) STEP 2: Buy (SBA, seller financing, debt partners) STEP 3: Install AI (30-60 day integration playbook) STEP 4: Grow (new channels + AI efficiency = margin expansion) STEP 5: Exit or Hold (sell at higher multiple or cash flow forever) [Attach framework infographic] 90% of people stop at Step 1. The workshop shows you all 5. workshop.acquisitions.com
POST #28 — LEAD MAGNET I just put together 60 slides on "How AI is Changing M&A in 2026." Data from 50+ AI rollup interviews on the podcast. Including: → Average multiples paid by vertical → AI cost savings benchmarks (real data, not estimates) → The 12-month rollup timeline → Top 10 verticals ranked by AI opportunity → Deal structure templates Drop "SLIDES" in the comments and I'll send you the link. [After 48 hrs + 500 likes: edit post link to webinar registration]
POST #29 — POLL + CTA If you could buy ONE type of business and deploy AI to 3x it, which vertical? 🅰️ Home Services (plumbing, HVAC, roofing) 🅱️ Professional Services (accounting, law, consulting) 🅲️ Healthcare Services (dental, medical billing, PT) 🅳️ Tech Services (MSP, cybersecurity, dev shops) Vote below 👇 I'll share the results + which one has the best numbers from our database. (Spoiler: the data might surprise you) Full vertical rankings: acquisitions.com/rollups
POST #30 — THREAD/CAROUSEL I've interviewed 50+ rollup operators on the Buy.AI.Sell podcast. Here are the 10 rules they ALL follow: 1. Never pay more than 4x EBITDA for the first deal 2. AI integration starts on Day 1, not Day 90 3. Keep the founder for 12-24 months minimum 4. Centralize back-office, decentralize customer relationships 5. Your second deal should be in the same metro area 6. Debt beats equity until you hit $10M+ EBITDA 7. Brand each company independently (customers hate change) 8. Hire a fractional CFO before deal #3 9. Build media (podcast/newsletter) — it's your moat 10. The exit is a group sale or IPO, never one-off Which one resonates most? Full interviews: Buy.AI.Sell podcast (YouTube + Spotify)

The Post-to-Ad Pipeline (Latka Method)

How It Works

  • 1Publish organic post with high-value content (data, screenshots, clips).
  • 2Wait 48 hours. See which posts get organic traction (200+ likes).
  • 3Edit the post link → Change the URL to webinar, database, or acquisitions.com landing page.
  • 4Run LinkedIn ads behind it. Social proof = lowest CPC ever.
  • 5Email/text blast the link. "My post on [topic] has 1,500 likes. Here's the full deck."

Content Calendar (Weekly)

  • MMonday: Data post — chart or metric from your database
  • TTuesday: Recording day — behind-the-scenes teaser or clip
  • WWednesday: Hot take or story post — drive engagement
  • TThursday: Episode release — full carousel with key metrics
  • FFriday: Workshop/lead magnet promo — funnel to acquisitions.com

08 Events Strategy — In-Person Deal Flow

Latka says in-person events drive 10%+ of his leads. Here are the key M&A / PE / rollup events to attend, speak at, and review for SEO value.

Jun
TBD

ACG DealMAX 2026

Las Vegas, NV
Largest M&A conference in North America. 3,000+ attendees. PE firms, intermediaries, operators. THE event for deal flow.
Fall
TBD

Wharton ETA Summit 2026

Philadelphia, PA
Top search fund / ETA event. Aspiring acquirers, search fund investors. Great for younger operator audience.
TBD
'26

Stanford Search Fund CEO Conference

Palo Alto, CA
Intimate, elite. Search fund operators and investors. Hard to get into but incredible networking.
TBD
'26

Buy Then Build Summit

Virtual / City TBD
Walker Deibel's event. Acquisition entrepreneurs. Great audience overlap with your ICP.
TBD
'26

MIT ETA Summit

Cambridge, MA
Academic + practitioner mix. Search fund operators, MBA students interested in acquisitions.
Oct
TBD

M&A Science Summit

San Francisco, CA
Kison Patel's event. M&A practitioners, corp dev leaders. Great for AI in M&A angle.
TBD
'26

IBBA Annual Conference

City TBD
International Business Brokers Association. Brokers who control SMB deal flow. Key relationship channel.
TBD
'26

SaaStr Annual

San Francisco, CA
If covering SaaS rollups. 15,000+ attendees. Great for sourcing SaaS founder guests and sponsors.
TBD
'26

Home Service Freedom Conference

City TBD
Home services operators. Direct access to business owners who are acquisition targets or potential rollup partners.

The Latka Event SEO Playbook

1
Before the event: Create a page on your site — "/events/acg-dealmax-2026-review" — start ranking for "[event name] review" before you even attend.
2
At the event: Interview attendees on camera (15-second clips). Ask them to leave a review on your site with a selfie. This is first-party data Google can't get elsewhere.
3
After the event: Publish review roundup with ratings, selfies, key takeaways. You'll rank #1 for "best M&A conferences" and every individual event name.
4
Ongoing: Maintain an /events directory with all M&A events ranked and reviewed. This becomes a permanent SEO asset driving traffic year-round.

HOST Your Own Events — The Real Playbook

Latka acquired SaaSOpen and sold out in 43 minutes. You don't need to buy an event — you can BUILD one. Start small, scale fast.

START HERE — MONTH 3

Monthly Virtual Roundtable

"AI Rollup Operators Roundtable" — 60 min, 5-8 operators on Zoom, you moderate. Record it. Publish highlights as podcast bonus episodes.

  • ✓ Cost: $0
  • ✓ Audience: 50-200 live viewers
  • ✓ Content output: 4-6 LinkedIn clips per session
  • ✓ Revenue: Free (list builder) or $49/seat for "VIP Q&A"
MONTH 6

Quarterly AI Rollup Summit

Half-day virtual summit. 8-10 speakers. Panel discussions. Live deal sourcing room. Sponsor slots for SaaS tools, lenders, brokers.

  • ✓ Cost: $2-5K (platform + promotion)
  • ✓ Audience: 500-2,000 registrations
  • ✓ Revenue: $10-25K (sponsors + premium tickets)
  • ✓ Content: 20+ clips, full recordings, highlight reels
YEAR 2

Annual "RollupCon" — In Person

The SaaSOpen equivalent for rollups. 200-500 attendees. 2 days. Keynotes, deal rooms, live podcast recordings, networking dinners. THE event for the rollup industry.

  • ✓ Cost: $50-100K (venue, production, marketing)
  • ✓ Audience: 200-500 operators, investors, sellers
  • ✓ Revenue: $200-500K (tickets + sponsors + deal rooms)
  • ✓ Deal flow: 10-20 LOIs generated on-site

Intimate Dinner Series (Highest ROI)

Latka does Soho House dinners. You should do "AI Rollup Dinners" in key cities. 12-15 operators, invite-only, no recordings. This is where real deals happen.

$500
Cost per dinner (you buy)
12-15
Operators per dinner
4-6
Dinners per year
$10M+
Deal flow generated

Cities to start: Miami, Austin, NYC, LA, San Francisco. Tie them to existing conferences — host dinner night before ACG DealMAX, for example.

09 Hot Verticals for AI-Powered Rollups

Not all verticals are equal. These are ranked by rollup activity, AI applicability, and content opportunity.

Home Services

Hot

Plumbing, HVAC, electrical, roofing. Apex Service Partners at $1.3B. Avoca AI at $1B. Massive PE interest. AI powers scheduling, dispatch, pricing, customer comms.

Accounting / CPA Firms

Hot

Crete PA ($500M+ Thrive-backed). Massive wave of boomer CPA retirements. AI automates audit, tax prep, bookkeeping. Perfect rollup vertical.

MSP / IT Services

Hot

Shield Technology Partners (ZBS + Thrive). Recurring revenue, sticky customers. AI powers helpdesk, monitoring, cybersecurity. High PE interest.

Contact Centers / BPOs

Hot

Crescendo at $100M ARR in 2 years. AI literally replacing human agents. "Buy the BPO, replace with AI, 10x margins." Most obvious AI rollup thesis.

Vertical SaaS

Warm

Constellation Software ($70B market cap, 900+ acquisitions). Buy niche software, add AI features, cross-sell. Proven model at massive scale.

Digital Agencies

Warm

SEO, web dev, paid media agencies. Fragmented market, recurring revenue, AI automates content/reporting/ad management. Good entry point for first-time acquirers.

Legal Services

Warm

PI firms, immigration, estate planning. AI for document review, case management, client intake. Regulatory barriers create moats.

Healthcare (Non-Clinical)

Warm

Dental, veterinary, physical therapy, med spas. AI for scheduling, billing, patient comms. Massive PE rollup activity already.

Parking / Infrastructure

Emerging

Metropolis ($5B). Buy physical infrastructure, layer AI (computer vision, dynamic pricing). "Atoms + Bits + Capital" thesis in action.

Property Management

Emerging

Fragmented, recurring revenue, AI for tenant screening, maintenance dispatch, rent collection. Peter Lohmann sold into a rollup — great case study.

E-Commerce / CPG

Emerging

Post-Thrasio world. Smarter operators using AI for demand forecasting, listing optimization, supply chain. Latka's "The Deal" channel targets this.

Construction / Trades

Emerging

Landscaping, waste management, flooring. Latka mentioned wanting to fund waste management trucks. Physical assets + AI operations = the ultimate hedge.

9B The Rollup Capital Model — Media → Debt → IPO

Nathan Latka turned a podcast into FounderPath ($200M+ deployed, $13.5M ARR, $40.5M valuation). Here's how to build the same model for rollups: become the debt funding partner, the integration partner, AND the IPO partner.

The Latka Blueprint (What He Actually Built)

2015Launched podcast
2017Started personal debt investments in SaaS companies
2019Incorporated FounderPath (originally "Operation Pie")
2020Platform launch — funding in 24 hours
2021$2.5M ARR, profitable, 10 employees. Raised $10M debt facility
2022$13.5M ARR. Raised $145M ($135M debt + $10M equity). Acquired SaaSOpen. $40.5M valuation
2024$271M deployed to 724+ founders

His Revenue Streams

  • $FounderPath lending: $13.5M ARR — 7-19% interest on loans to SaaS companies
  • $GetLatka database: $49-99/mo subscriptions — 90,500+ companies, 28 metrics each
  • $SaaSOpen events: Acquired Oct 2022, sold portion to SaaStock for $1.6M
  • $Podcast sponsorship: 2,500+ episodes, 18M+ downloads
Key insight: Latka spent 4 years building audience before monetizing through lending. The podcast was never the business — it was the deal flow engine.

YOUR Model: Rollup Capital — 5 Revenue Layers

Apply the Latka model to acquisitions. Instead of lending to SaaS companies, you become the funding + operating partner for rollup operators across every vertical.

Layer 1: Media Engine

YEAR 1

The podcast + database + newsletter. This is your deal flow machine, your authority builder, and your proprietary data moat.

  • Revenue: Sponsorships + database subscriptions
  • Target: $10-50K/mo by month 12
  • Model: GetLatka-style — $49-199/mo for AI rollup database access
  • Moat: First-party data from 100+ operator interviews

Layer 2: Debt Capital Partner

YEAR 1-2

Like FounderPath for rollups. Provide growth debt to operators who need capital for acquisitions, AI integration, or working capital. Non-dilutive.

  • How: Raise a debt facility ($5-25M to start)
  • Terms: 12-36 month loans, 10-18% interest, secured by business assets + revenue
  • Deal size: $100K-$2M per operator
  • Edge: You KNOW these operators from the podcast — you've seen their metrics live

Layer 3: Minority Rollup Stake

YEAR 2-3

The Richard Branson model. You bring operators together, provide the playbook + AI integration + capital, and take 20-30% minority stake for orchestrating the rollup.

  • Your role: Matchmaker + integrator + capital partner
  • Stake: 20-30% for bringing the group together
  • Operators keep: 70-80% ownership + operational control
  • Your edge: Media identifies the best operators, data validates them

Layer 4: Management Licensing Fee

YEAR 2+

Branson charges licensing fees for the Virgin brand + operating playbook. You charge a monthly fee for your AI integration playbook, shared services infrastructure, and the acquisitions.com brand halo.

  • Fee structure: 2-5% of revenue OR $5-15K/month per portfolio company
  • What they get: AI playbook, shared tech stack, group purchasing, back-office, CFO services, brand
  • Branson precedent: Virgin licenses brand to 300+ independent companies — each operates autonomously
  • Scale: 20 portfolio companies × $10K/mo = $2.4M/yr recurring management fees

Layer 5: IPO / Group Exit Partner

YEAR 3-5

The endgame. Merge 10-50 companies with $1-10M EBITDA each into a single entity. Take it public via IPO or SPAC, or sell to a larger PE group at premium multiples.

  • Target: $50-100M combined EBITDA
  • Multiple arbitrage: Buy at 3-5x, public at 12-15x = 3-4x value creation
  • SPAC market: 138 SPACs raised $25.8B in 2025 — 3x increase from 2024
  • Your 20-30% stake: On a $500M entity = $100-150M in equity value

The Full Flywheel: Media → Debt → Minority Stake → IPO

🎙

Podcast

Interview operators, extract metrics, build authority

→
📊

Database

Proprietary rollup data → subscriptions + underwriting edge

→
💰

Debt Capital

Fund operators' acquisitions — 10-18% returns

→
🤝

Minority Stake

20-30% for bringing the group together

→
🏛

IPO / Exit

Merge $50-100M EBITDA → public at 12-15x

The "100 Rollup IPOs" Vision

The goal: Help 100+ rollup groups go from $1-10M EBITDA small businesses → merged, AI-optimized entities → IPO or premium group exit. You take 20-30% minority stake in each for orchestrating the merger, providing capital, and deploying the AI playbook.

100+
Rollup Groups to IPO/Exit
$1-10M
Starting EBITDA per business
20-30%
Your minority stake per group
12-15x
Public market multiple target

How It Works — Step by Step

1
Identify the vertical — Podcast interviews reveal which verticals have the most fragmentation, AI opportunity, and willing sellers. Your database has the data.
2
Find the lead operator — Someone who's already done 1-3 acquisitions in the vertical and wants to scale. You've interviewed them on the podcast.
3
Structure the rollup group — You bring 5-15 similar businesses together under one entity. Lead operator runs day-to-day. You deploy the AI integration playbook.
4
Fund via debt — Your debt facility covers acquisition costs. Operators put in sweat equity. No dilutive VC. Think Branson: each company operates independently, shared infrastructure underneath.
5
Deploy AI across all companies — Centralized AI stack: scheduling, invoicing, customer service, routing, back-office. This is where the margin expansion happens (avg +34% EBITDA improvement per our data).
6
Charge management/licensing fee — 2-5% of revenue for the playbook, brand, tech stack, and CFO services. This covers your operating costs and creates recurring revenue.
7
Scale to $50-100M combined EBITDA — At this scale, you're attractive to public markets or large PE buyers. The multiple arbitrage is massive: bought at 3-5x, worth 10-15x combined.
8
IPO or group exit — Take public via direct listing, SPAC, or traditional IPO. Or sell to a larger PE group. Your 20-30% stake on a $500M+ entity = $100-150M in equity.

Revenue Model — All 5 Layers Combined

Revenue LayerYear 1Year 3Year 5Type
Media (podcast + database subs)$120K$500K$1.2MRecurring
Workshop / Training$200K$800K$2MEvent-based
Debt Capital Interest$150K$2M$8MLending spread
Management / Licensing Fees$0$1.2M$4.8MRecurring
Equity Value (20-30% stakes)—$5-15M$50-150MPaper → exit
Total Annual Revenue (excl equity)$470K$4.5M$16M

Latka vs. Your Model — Side by Side

Latka / FounderPath

  • 🎙 Media: The Top Entrepreneurs podcast (2,500+ eps)
  • 📊 Data: GetLatka — 90K+ SaaS companies, $49-99/mo
  • 💰 Capital: FounderPath — $271M deployed, 7-19% interest
  • 🎪 Events: SaaSOpen — acquired, scaled
  • 🏛 Exit: FounderPath valued at $40.5M (2022)
  • 📐 Vertical: B2B SaaS only

Your Model / Rollup Capital

  • 🎙 Media: Buy.AI.Sell podcast + acquisitions.com content
  • 📊 Data: AI Rollup Database — every operator, deal, metric
  • 💰 Capital: Debt facility for rollup operators — 10-18%
  • 🎪 Events: RollupCon + dinner series + quarterly summits
  • 🏛 Exit: 20-30% stakes in 100+ rollup groups → IPOs
  • 📐 Vertical: All SMB verticals (home services, accounting, MSP, etc.)
Latka turned a podcast into a $40M+ lending business in 7 years. The rollup space is 10x larger than B2B SaaS lending. The playbook is proven — you're just applying it to a bigger market with a better exit path (IPO).

9C Database Subscription Model — Your GetLatka for Rollups

Latka's GetLatka does $720K+/yr from SaaS metrics subscriptions at $49-99/mo. Here's the equivalent for AI rollups — a database people will pay for because nobody else has this data.

Pricing Tiers

Free

$0/forever

Top-of-funnel. Get people into the ecosystem.

  • ✓ Browse top 20 rollup companies (name + vertical only)
  • ✓ Weekly newsletter with 1 deal breakdown
  • ✓ Access to 3 podcast episodes/month
  • ✗ Full company profiles
  • ✗ Funding data + multiples
  • ✗ Export / CSV download
Lead magnet → email list
MOST POPULAR

Operator

$99/mo $149

For rollup operators, search funders, and aspiring acquirers.

  • ✓ Full database access (all 50+ companies + growing)
  • ✓ Company profiles: revenue, EBITDA, multiples paid, AI stack
  • ✓ Founder LinkedIn + contact info
  • ✓ Deal structure breakdowns from podcast episodes
  • ✓ Weekly data drops + new company alerts
  • ✓ AI Rollup Score™ — proprietary rating of AI readiness
  • ✓ Monthly virtual roundtable access
  • ✗ Bulk export / API
Core revenue driver

Investor / PE

$499/mo

For PE firms, family offices, and lenders sourcing rollup deals.

  • ✓ Everything in Operator, plus:
  • ✓ Unlimited CSV/Excel exports
  • ✓ Real-time deal flow alerts (new companies, funding rounds)
  • ✓ M&A signal monitoring (hiring surges, revenue changes)
  • ✓ Quarterly industry reports with proprietary benchmarks
  • ✓ Priority intro requests to operators
  • ✓ Invite to private dinner series
  • ✓ Dedicated account manager
High-margin, low-volume

Revenue Math

TierPriceSubscribers (Yr 1)Subscribers (Yr 3)ARR (Yr 1)ARR (Yr 3)
Free$05,000 emails25,000 emails$0$0 (conversion funnel)
Operator$99/mo80400$95K$475K
Investor / PE$499/mo1560$90K$359K
Total Database ARR$185K$834K

Latka's GetLatka does ~$720K/yr. These numbers are conservative — the rollup space has fewer but higher-value subscribers (PE firms, family offices, lenders). A single $499/mo Investor tier customer is worth $6K/yr.

What Makes This Data Unique (Your Moat)

Data Nobody Else Has

  • ✓Actual multiples paid — not estimated, not ranges. The real number from the operator's mouth on your podcast.
  • ✓Post-AI EBITDA lift — before/after metrics showing exactly what AI integration did. No other database tracks this.
  • ✓Integration timeline + cost — how long it took, how much it cost, what went wrong. First-party case study data.
  • ✓AI stack details — which tools, which vendors, which custom builds. Operators share this on-air because it makes them look smart.
  • ✓Voice + transcript data — AI models can't scrape audio. Your transcripts are permanent SEO moat.

Data Fields Per Company

Identifiers:

Company name, HQ, founding year, website, CEO/founder, LinkedIn

Financials:

Revenue, EBITDA, growth rate, margins, funding raised, valuation

Deal Metrics:

Multiple paid, deal structure, seller financing %, SBA %, hold period

Rollup Metrics:

# acquisitions, acquisition pace, vertical focus, geographic scope

AI Integration:

AI stack, automation %, headcount change, EBITDA lift, integration cost, timeline

Meta:

AI Rollup Score™, podcast episode link, last updated, data confidence level

10 Database Build — Your Competitive Moat

Latka's GitLacka is a database of SaaS company metrics powered by podcast transcripts. Your version is a database of rollup operators, deal metrics, and vertical data. Here's the schema.

Company / Portfolio Profile

Company Name: [Apex Service Partners] Vertical: [Home Services — HVAC, Plumbing, Electrical] Headquarters: [Austin, TX] Founder/CEO: [AJ Brown, COO] Year Founded: [2019] --- FINANCIAL METRICS --- Total Revenue: [$1.3B] EBITDA Margin: [~15%] Number of Acquisitions: [47] Total Capital Deployed: [$X] Average Multiple Paid: [6-8x EBITDA] Hold Period: [Permanent] --- DEAL METRICS --- Typical Target Revenue: [$2M-$15M] Typical Target EBITDA: [$500K-$3M] Deal Structure: [80% cash, 20% rollover equity] Diligence Timeline: [45-60 days] Integration Playbook: [Centralize back office, local brand] --- AI / AUTOMATION --- AI Tools Used: [Avoca, ServiceTitan, custom] AI Impact: [30% reduction in dispatch costs] Headcount Before/After: [Owner-operator → regional ops manager] --- MEDIA --- Episode Link: [/episode/apex-service-partners] Transcript: [Full text searchable] Key Clips: [Timestamped video segments] Data Points: [Click any number to see the moment in the episode]

Vertical Summary Page

Vertical: Home Services Status: HOT — Active PE Rollup Activity --- MARKET DATA --- TAM: [$600B US market] Fragmentation: [Very high — 500K+ companies] Avg Business Revenue: [$1.5M] Avg EBITDA Margin: [12-18%] Typical Multiple: [5-8x EBITDA] --- TOP ROLLUP PLATFORMS --- 1. Apex Service Partners — $1.3B rev, 47 acquisitions 2. Wrench Group — $800M rev, 25+ companies 3. HomeServe — Acquired by Brookfield, $4.5B --- AI IMPACT --- Key AI Use Cases: - Automated dispatch & scheduling (Avoca) - Dynamic pricing engines - AI customer service / booking - Predictive maintenance scheduling - Automated invoicing & collections Margin Improvement from AI: [+5-10 pts EBITDA] --- EPISODES IN THIS VERTICAL --- [Grid of all episodes with operators in this vertical] --- "SELL MY [BUSINESS TYPE]" PAGES --- /sell-my-plumbing-company /sell-my-hvac-company /sell-my-electrical-company

Revenue Channels From the Database

Free
Basic company profiles + episode transcripts drive SEO traffic to acquisitions.com
Webinars
Monthly live events using database data. Luma registration captures emails + phone numbers.
Sponsors
Cost-per-lead sponsors (PE firms, lenders, M&A tools) pay premium for your audience of operators
Deal Flow
Business owners find your "sell my business" pages → direct inbound to acquisitions.com

11 Launch Timeline — 12-Week Plan

From zero to publishing episodes and ranking on Google. Every week has specific deliverables.

Week 1-2: Foundation

June 2026

Buy domain (rollup-report.com or similar). Set up Riverside account ($24/mo). Set up Acuity Scheduling with 20-min podcast slots. Order mic (Shure MV7 or Rode PodMic). Set up Claude Project for "Podcast Prep" with all your historical data and YouTube retention patterns. Create master episode tracker in Google Sheets. Set up LinkedIn alerts for all 35 target guests.

Week 3-4: First Recordings

June 2026

Send outreach to 10 Tier 3 targets. Book and record 4-6 episodes in one batch session. Set up basic website with company profile template pages. Create first LinkedIn post teasing the podcast launch. Start commenting daily on target guests' LinkedIn posts.

Week 5-6: Launch

July 2026

Publish first episode on YouTube + Spotify + Apple Podcasts. Upload transcript to database — first company profile page goes live. Create LinkedIn carousel post with key data from Episode 1. Send outreach to Tier 2 targets with link to published episode. Submit podcast to directories. Send launch email to your existing list.

Week 7-8: Momentum

July 2026

Release episodes 2-4. Build out first vertical summary page (Home Services or whichever has most data). Run first LinkedIn ad behind your best-performing organic post. Start building email/SMS list via Luma webinar signup. Record next batch of 4-6 episodes.

Week 9-10: SEO Push

August 2026

Check Google rankings for "[company] revenue" terms — you should be ranking for first guests. Build "sell my [business type]" landing pages for top 3 verticals. Create events directory page. Attend first M&A event — collect reviews and selfies. First Tier 1 guest outreach with full social proof stack.

Week 11-12: Flywheel Spinning

August 2026

Host first monthly webinar using podcast data (Latka's Luma model). Build keynote deck from interview data (Claude-assisted, under 1 hour). First inbound lead to acquisitions.com from podcast content. Evaluate: which verticals drive most traffic? Which episode formats get best retention? Double down.

★ First 30 Days — Exact Action Plan

Stop planning. Start doing. Here's exactly what to execute in the first 30 days to launch the podcast, build the database, and start the flywheel. Every item has a deadline and a deliverable.

Week 1: Foundation

Days 1-7 — Setup & Brand

  • ☐Day 1: Register YouTube channel (@BuyAISell or chosen name). Set up channel art, description, about page
  • ☐Day 1: Create podcast RSS via Spotify for Podcasters (free). Add name, description, cover art
  • ☐Day 2: Set up Riverside.fm account ($15/mo). Test recording quality with a friend
  • ☐Day 2: Create acquisitions.com/podcast landing page with email capture
  • ☐Day 3: Set up Acuity Scheduling for guest booking (30-min slots, batch Tuesdays)
  • ☐Day 4: Create Claude Project with interview prep template (from Section 4)
  • ☐Day 5: Write and schedule 5 LinkedIn posts for Week 2 launch buzz
  • ☐Day 6-7: Finalize intro/outro script. Record a 60-sec intro video for YT
8
Deliverables this week

Week 2: First Guests

Days 8-14 — Outreach & First Recordings

  • ☐Day 8: Send 10 outreach messages using Template A (from Section 3). Target "easy yes" guests — mid-tier operators, tool founders
  • ☐Day 9: Send 10 more outreach messages using Template B (warm intro). Ask your network for intros to anyone doing rollups
  • ☐Day 10: Follow up on Day 8 sends. Book first 2-3 recordings for next week
  • ☐Day 11: Create episode prep docs for booked guests (Claude Project — auto-generates from LinkedIn + company info)
  • ☐Day 12: Post LinkedIn announcement: "I'm launching a podcast about AI-powered acquisitions. First 10 guests get featured in our rollup database. DM me if you're building in this space."
  • ☐Day 13-14: Record first 2 episodes back-to-back. Use the question framework from Section 5. Get the metrics on camera
2-3
Episodes recorded

Week 3: Content Engine

Days 15-21 — Edit, Publish, Repurpose

  • ☐Day 15: Edit Episode 1 (or outsource to a $50-100 editor on Upwork). Add intro/outro, trim dead air, export audio + video
  • ☐Day 16: Upload Episode 1 to YouTube + Spotify. Create thumbnail (guest face + big metric number)
  • ☐Day 16: Create 3 LinkedIn carousel slides from Episode 1 metrics. Post with episode link
  • ☐Day 17: Extract 2-3 short clips (60 sec each) for YouTube Shorts + LinkedIn native video
  • ☐Day 18: Add Episode 1 guest to your database (company profile, metrics shared, AI stack)
  • ☐Day 19: Send 10 more outreach messages. Mention: "Episode 1 just dropped — here's the link." Social proof is building
  • ☐Day 20-21: Record Episodes 3-4 (batch them). Publish Episode 2. You're now 1 week ahead of schedule
2
Episodes live, 2 more recorded

Week 4: Scale & Monetize

Days 22-30 — Systems, SEO, First Revenue Signal

  • ☐Day 22: Create SEO pages for each guest/company — acquisitions.com/companies/[name]. Include transcript excerpts + metrics
  • ☐Day 23: Launch newsletter signup with first "Weekly Rollup Data Drop" — 5 metrics from your first 4 episodes
  • ☐Day 24: Reach out to 3 potential sponsors: AI tools, SBA lenders, M&A software. Send them your download numbers + audience profile
  • ☐Day 25: Host first virtual roundtable (5-8 guests from your first episodes + their networks). Record it. Post highlights
  • ☐Day 26: Publish Episode 3 + 4. You now have a weekly cadence established
  • ☐Day 27: Create "AI Rollup Database" landing page with free tier access. Start collecting emails
  • ☐Day 28: Write and post the big LinkedIn carousel: "I interviewed 4 AI rollup operators. Here's what I learned" — your first viral play
  • ☐Day 29-30: Record Episodes 5-6. Send outreach to 10 bigger-name targets now that you have 4 episodes as proof. Book next month's guests
4-6
Episodes Published
500+
Email Subscribers
8-12
Database Entries
20+
LinkedIn Posts Made

Day 30 Checkpoint — What "Good" Looks Like

Minimum Viable (You're on Track)

  • ✓ 4 episodes published (weekly cadence)
  • ✓ 200+ email subscribers
  • ✓ 10+ database entries with real metrics
  • ✓ 1,000+ YouTube views total
  • ✓ 5+ guest bookings for next month
  • ✓ 1 LinkedIn post with 100+ likes

Crushing It (Flywheel Spinning)

  • 🔥 6+ episodes published (1-2 per week)
  • 🔥 500+ email subscribers
  • 🔥 20+ database entries
  • 🔥 5,000+ YouTube views total
  • 🔥 Guests are DMing YOU to come on
  • 🔥 First sponsor conversation started
  • 🔥 1 LinkedIn post with 500+ likes
  • 🔥 First deal referral from a guest
"Latka recorded his first 100 episodes before anyone cared. By episode 200, he had a waitlist. By episode 500, he was a kingmaker. You don't need to be perfect — you need to be consistent. Ship Episode 1 this week."

12 AI Rollup Contact Database — 50+ Companies & Investors

Every AI-powered rollup company, founder, and investor we could find. Includes LinkedIn profiles, websites, funding data, and verticals. This is your outreach hit list.

Company Sector Founder / CEO LinkedIn Funding / Size Location
MetropolisParking / AI InfraAlex IsraelLinkedIn [email protected]$5B val · $1.8B raisedLos Angeles
CrescendoContact CenterMatt PriceLinkedIn [email protected]$500M val · $50M Series CSan Francisco
Apex Service PartnersHome ServicesAJ BrownLinkedIn [email protected]$1.3B rev · 107 brandsTampa, FL
EudiaLegal ServicesOmar HarounLinkedIn [email protected]$105M Series A (GC)Palo Alto
Titan MSPIT Managed ServicesSaurin PatelLinkedIn [email protected]$74M (GC)New York
Crete PAAccounting / CPAJake Sloane / Steve StagnerLinkedIn [email protected]$300M+ ARR · 40+ firmsUSA
Long Lake MgmtHOA / Multi-VerticalAlexander TaubmanLinkedIn [email protected]$672M raised · $100M EBITDANew York
AccrualAccountingCosmin NicolaescuLinkedIn [email protected]$75M (GC)San Francisco
Avoca AIHome ServicesTyson Chen & Apurva ShrivastavaLinkedIn [email protected]$1B val · $125M raisedUSA
Multiplier HoldingsAccounting / Pro SvcsNoah PepperLinkedIn [email protected]$27.5M (Lightspeed+Ribbit)Singapore
DwellyRE LettingsIlia DrozdovLinkedIn [email protected]$93M (GC) · 10K+ propertiesLondon, UK
LawhiveLegal ServicesPierre PronerLinkedIn [email protected]$60M Series B · $35M ARRLondon, UK
Savvy WealthWealth ManagementRitik MalhotraLinkedIn [email protected]$72M Series B · $2B+ AUMNew York
Legacy Service PartnersHome ServicesRobert MillockLinkedIn [email protected]$531M+ · 33+ brandsTampa, FL
Shield Technology PartnersIT MSPJim Siders—$100M+ (Thrive+ZBS)USA
Candid HealthMedical RCMNick PerryLinkedIn [email protected]$99.5M · 200+ orgsSan Francisco
BuenaProperty MgmtDin BisevacLinkedIn [email protected]$58M (GV) · 20+ acquisitionsBerlin, DE
Arbio GroupVacation RentalConstantin SchröderLinkedIn [email protected]$45M+ · 30+ acquisitionsBerlin, DE
COVUInsurance AgencyAli SafaviLinkedIn [email protected]$50M totalSan Francisco
BHubAccounting / Back-OfficeJorge Vargas NetoLinkedIn [email protected]$55.9M Series BSão Paulo, BR
NuvocargoLogistics / FreightDeepak ChhuganiLinkedIn [email protected]$85M+ (Tiger, QED)New York
LoopFreight Audit / Supply ChainMatt McKinneyLinkedIn [email protected]$95M Series CUSA
OnepilotContact CenterAdrien HugonLinkedIn [email protected]$20.4MParis, FR
SennderLogistics (Road Freight)David NothackerLinkedIn [email protected]$1B+ val · $413M raisedBerlin, DE
UnifyCXContact Center / BPOVidya RavichandranLinkedIn [email protected]$149.3M revenueLouisville, KY
Alix (MeetAlix)Estate PlanningAlexandra MysoorLinkedIn [email protected]$30.65M (Schwab, EdJones)USA
Iterative HealthClinical ResearchJonathan NgLinkedIn [email protected]$77M Series CCambridge, MA
RecycleyeWaste RecyclingVictor DewulfLinkedIn [email protected]$23.4M (DCVC)London, UK
2X MarketingB2B MarketingDomenic ColasanteLinkedIn [email protected]PE-backed · Inc 5000Philadelphia
Enam Co.Worker ProductivityZayd EnamLinkedIn [email protected]$300M+ val (a16z+OpenAI)San Francisco
United AccountantsAccounting / CPAKarl Paadam & Akim ArhipovLinkedIn [email protected]Early-stageNew York / Miami
Particle HealthMedical Records APITroy BannisterLinkedIn [email protected]$39.3MNew York
KaikakuRestaurant AutomationJosef Chen—$1.8M SeedLondon, UK
Alloy RiverFractional CFOUndisclosed—$30M+ (Elad Gil, Tobi Lutke)USA
Rollout AIIT MSPBlaise BradleyLinkedIn [email protected]Seed (2025)Austin, TX
EllisImmigration LawSampei OmichiLinkedIn [email protected]Early-stageUSA
Carr Riggs & IngramAccounting / AuditBill Carr—~$500M rev (Centerbridge)USA
R1 RCMMedical RCMLee Rivas—$8.9B take-privateUSA
Agent AIMedical RCM——SeedUSA
CynchAccounting——SeedUSA
GainAccounting——SeedUSA
LightswitchProperty Management——SeedUSA
PioneersRecruiting——SeedUSA
StralaInsurance TPA——SeedUSA
LongviewRestoration Services——SeedUSA
Gazelle TravelTravel Agency——SeedUSA
General CatalystVC — AI Rollup CreationHemant Taneja (CEO)LinkedIn [email protected]$1.5B AI Creation FundBoston / SF / NYC
General CatalystVC — Creation LeadMarc Bhargava (Partner)LinkedIn [email protected]Leads $1.5B rollup strategyBoston
ZBS PartnersPE — AI Rollup SponsorJake Sloane & Frank ZhangLinkedIn [email protected]$100M+ (Crete, Shield)New York
Bessemer Venture PartnersVCBrian Feinstein (Partner)LinkedIn [email protected]Crete PA, CRI investorMenlo Park
Elad Gil (Gil Capital)Angel / Solo VCElad GilLinkedIn [email protected]$3B fund · Alloy River, EnamSan Francisco
Celesta CapitalVC / OperatorAnand ChandrasekaranLinkedIn [email protected]Co-created Crescendo at GCSan Francisco
AI Roll-up NexusDatabase — 186 companiesSahil Patwa (GP, Tenet VC)LinkedIn [email protected]Tenet — EU inception fundEurope
airoll-up.comPlaybook / FrameworkAkim Arhipov (CPTO)LinkedIn [email protected]UnitedAccountants.comNew York / Estonia
AIMultipleResearch / AnalystSila Ermut—30 investments analyzedGlobal

Highest-Priority Outreach Targets

1
Sahil Patwa — Creator of ai-rollup.fyi, GP at Tenet. Most connected person in AI rollup space. Get him on first.
2
Marc Bhargava — GC partner deploying $1.5B into AI rollups. Will want deal flow exposure.
3
Jake Sloane / Frank Zhang — ZBS Partners. Built Crete, Shield, Legacy. Prolific operators.
4
Karl Paadam + Akim Arhipov — UnitedAccountants / airoll-up.com. Practitioners, very active on LinkedIn.
5
Ilia Drozdov — Dwelly. Just raised $93M from GC. Active on social, young aggressive builder.
6
Matt Price — Crescendo. $100M ARR in 2 years. The most explosive AI rollup growth story.

13 Competitive Landscape

Adjacent podcasts, media, and databases in the M&A / rollup / acquisition space. All links verified. Your differentiation: AI focus + real numbers + database play.

Podcasts & Shows

M&A Science Podcast ↗

Kison Patel — DealRoom

Enterprise M&A focus. Corp dev leaders. More process-oriented. Your edge: SMB/middle market + AI focus + actual numbers.

Adjacent

Acquiring Minds ↗

Will Smith

SMB acquisition stories. Great show. Your edge: AI angle + database/SEO play + focus on rollups vs. individual acquisitions.

Direct Competitor

Acquisitions Anonymous ↗

Bill D'Alessandro + crew

Deal review format — review real listings. Fun, educational. Your edge: interviewing actual operators, not reviewing listings.

Adjacent

Think Like an Owner ↗

Alex Downing

Search fund / PE focused. More institutional. Your edge: AI focus + getting operators to share real dashboards and numbers.

Adjacent

Invest Like the Best ↗

Patrick O'Shaughnessy — Colossus

Broader investing. Sometimes covers PE/rollups. High production value. Your edge: niche specificity + data extraction model.

Tangential

Contrarian Thinking ↗

Codie Sanchez

"Boring businesses" media empire. Huge audience. Your edge: deeper, more data-driven, focused on scaled rollups not single acquisitions.

Adjacent

Nathan Latka Show ↗

Nathan Latka — GitLacka / FounderPath

The model you're adapting. SaaS focused. Your edge: different vertical (rollups/M&A), different ICP (operators/sellers vs. SaaS founders).

Inspiration

Intentional Growth ↗

Ryan Tansom — Exit Planning

Exit planning / M&A advisory. Seller-side perspective. Your edge: buyer/operator side + AI focus + database/SEO play.

Tangential

The Game w/ Alex Hormozi ↗

Alex Hormozi — Acquisition.com

Buys and scales businesses. Massive audience. Your edge: niche (AI rollups specifically) + deal-level data + SEO database moat.

Tangential

Databases & Written Resources

AI Roll-up Nexus ↗

Sahil Patwa — 186 companies tracked

Open directory of AI rollup cos. Company database, essays, industry screener. Static data, no podcast/video. Your edge: first-party interview data.

Key Competitor

airoll-up.com ↗

Akim Arhipov & Karl Paadam — UnitedAccountants

Playbook/ebook site. Investment rationale, execution framework, case studies. Practitioners in accounting rollup space.

Adjacent

AIMultiple — AI Rollups ↗

Research / Analyst — Updated May 2026

Analyzed 30 investments, 130+ investors. Funding trends, industry distribution. Generic — no operator interviews or deal-level data.

Adjacent

Sourcery VC Newsletter ↗

Written VC/PE analysis

Good written analysis of AI rollup trend (General Catalyst, Khosla). Your edge: podcast format + first-party data + database.

Tangential

Your Differentiation

The Rollup Report — acquisitions.com

1) AI focus + real numbers on camera. 2) First-party voice/video data AI can't scrape. 3) Database moat powering SEO. 4) Deal flow funnels to acquisitions.com. Nobody else has all four.

YOU

★ The ABC Capital Framework

Latka's thesis: the winners over the next 10 years make Atoms + Bits + Capital work together. Here's how your podcast does all three.

A

Atoms (Physical Assets)

The businesses you acquire through acquisitions.com. Plumbing companies, accounting firms, MSPs. Real revenue, real customers, real cash flow.

B

Bits (Media + Software)

The Rollup Report podcast, the SEO database, the LinkedIn audience, the webinars, the newsletter. This is your kingmaking machine. Never sell it.

C

Capital

Rollup Capital: debt facility funds operators' acquisitions. 20-30% minority stakes in 100+ groups. Management fees for the playbook. IPO exits at 12-15x. Media sources, AI underwrites, capital closes.

"I will never sell the media businesses. I put the media business across the top and they will fuel Founder Path or my magazine or whatever I launch in the future. That is my kingmaking machine." — Nathan Latka