{
  "title": "Salesforce acquires Braze: $5.66B price, structure and what it means",
  "url": "https://acquisitions.com/blog/salesforce-acquires-braze/",
  "author": "Moran Pober",
  "publisher": "Acquisitions.com",
  "published": "2026-10-23",
  "updated": "2026-10-23",
  "section": "Deal reports",
  "keyword": "Salesforce acquires Braze",
  "short_answer": "Salesforce agreed to buy Braze, a New York customer engagement platform, for $47.50 in cash per share, about $5.66 billion in enterprise value. The deal was announced on 20 October 2026. It is all cash, needs Braze shareholder and regulatory approval, and is expected to close in Salesforce's fiscal year 2028.",
  "facts": {
    "Buyer": "Salesforce (NYSE: CRM)",
    "Target": "Braze (NASDAQ: BRZE)",
    "Sector": "Marketing software — customer engagement platform",
    "Location": "Braze: New York, with 15 offices across the Americas, EMEA and APAC. Salesforce: San Francisco",
    "Price": "Approximately $5.66 billion enterprise value; $47.50 in cash per share of Braze Class A common stock",
    "Structure": "All-cash acquisition under a definitive agreement; subject to Braze shareholder approval and regulatory approvals; expected to close in Salesforce's fiscal year 2028",
    "Announced": "20 October 2026",
    "Customers": "~2,770 (per release)",
    "Source": "Salesforce press release, also filed as Exhibit 99.1 to a Salesforce Form 8-K"
  },
  "sources": [
    "https://salesforce.com/news/press-releases/2026/10/20/salesforce-signs-definitive-agreement-to-acquire-braze",
    "https://www.sec.gov/Archives/edgar/data/0001108524/000119312526425881/d516983dex991.htm"
  ],
  "license": "Facts may be quoted with attribution to Acquisitions.com and a link to the url above."
}