{
  "title": "Affle acquires Perion: $420M all-cash deal and what it means",
  "url": "https://acquisitions.com/blog/affle-acquires-perion/",
  "author": "Moran Pober",
  "publisher": "Acquisitions.com",
  "published": "2026-11-02",
  "updated": "2026-11-02",
  "section": "Deal reports",
  "keyword": "Affle acquires Perion",
  "short_answer": "Affle agreed to buy Perion, a NASDAQ- and TASE-listed advertising technology company, for $11.70 per share in cash, about $420 million in equity value. The deal was announced on 1 November 2026. It needs Perion shareholder and antitrust approval and is expected to close in early 2027.",
  "facts": {
    "Buyer": "Affle 3iL Ltd., a subsidiary of Affle International Pte. Ltd. The parent, Affle 3i Limited, is listed on India's NSE and BSE",
    "Target": "Perion (NASDAQ & TASE: PERI)",
    "Sector": "Advertising technology: AI-led media buying across CTV, digital out-of-home, retail media, social and web",
    "Location": "Perion: New York and Tel Aviv, per the release dateline",
    "Price": "$11.70 in cash per share; about $420 million equity value; a 34.5% premium to the 30 October 2026 closing price",
    "Structure": "All-cash merger. Perion becomes a wholly-owned subsidiary of Affle and keeps the Perion brand. Debt financing from Citibank, N.A. No financing condition. 40-day go-shop",
    "Announced": "1 November 2026",
    "Target cash": "$228.3 million in cash, short-term deposits and marketable securities at 30 September 2026",
    "Source": "Perion press release, also carried on Yahoo Finance"
  },
  "sources": [
    "https://perion.com/investors/press/perion-enters-into-definitive-merger-agreement-with-affle/",
    "https://finance.yahoo.com/markets/stocks/articles/perion-enters-definitive-merger-agreement-103000095.html"
  ],
  "license": "Facts may be quoted with attribution to Acquisitions.com and a link to the url above."
}